We are building something big - come join us...

Package: Competitive Salary + Performance Bonus + Equity for the right candidate 

Location: Hybrid – Fleet, Hampshire / Remote (50/50)

Reporting to: CEO - Member of the Executive Committee (ExCo)

Direct Reports: Marketing Team - 2 (Lead Generation, Content, Social)  

SEEDL is a pioneering live, virtual training platform delivering unlimited, expert-led learning sessions via a Learning as a Service model. We help organisations improve performance and long-term capability development through high-impact, scalable education.

Having successfully built and validated our Channel Partner product, specifically designed for HR, Recruitment Agencies, and Accountancy firms; we are now at a pivotal scaling point. Our proposition is proven, our product is robust, and our mission is to become the global standard for 'white-label-style' training solutions.

We are looking for a high-calibre, commercially-minded Chief Marketing Officer to join our Executive Committee. This is not a "maintenance" role; it is a "building" role.

As CMO, you will own the marketing strategy from top-to-bottom, with a heavy emphasis on Lead Demand. You will be responsible for transforming our marketing function into a high-performance engine that fuels our ambitious growth targets. You will lead a lean, talented team, ensuring our content and social media presence translate directly into course attendance and revenue opportunities.

• Growth & Demand Generation: Direct accountability for Lead Demand. You will design and execute the strategy to fill our sales pipeline with high-quality prospects.
• Channel Marketing: Take the lead on developing our Channel Partner marketing strategy, a major growth area for SEEDL. You will support the sales team in making SEEDL "sticky" and indispensable for our partners.
• Executive Leadership: As a member of ExCo, you will contribute to the broader business strategy, ensuring marketing is perfectly aligned with sales, product, and the CEO’s vision.
• Team Leadership: Manage and mentor a small team covering content creation and social media. You will ensure their output is high-quality, on-brand, and, crucially, driving engagement and course attendance.
• Data-Driven Performance: Establish clear KPIs for all marketing activity, moving beyond "vanity metrics" to focus on conversion, ROI, and growth.
• Brand Authority: Position SEEDL as the definitive thought leader in the live virtual training space through strategic content and social engagement.

You are a seasoned marketing leader who thrives in a fast-paced, entrepreneurial environment. You likely have a background in B2B SaaS, tech or professional services and a track record of scaling marketing functions from the ground up.

You will bring:

• Proven Leadership: Experience at a senior level (Head of Marketing, VP, or CMO) with the ability to lead both strategy and execution.
• Demand Gen Expertise: A "lead-first" mindset. You know how to build a predictable, scalable lead generation engine.
• Channel Experience: Prior experience in Channel or Partner marketing is highly advantageous. You understand how to market through partners as well as to them.
• Commercial Fluency: You speak the language of the Board. You understand CAC, ARR and the direct link between marketing spend and business valuation.
• Agility: You are comfortable with the "blank page" and have the grit to build processes where none currently exist.
• Content Savvy: A deep understanding of how content and social media drive modern B2B buyer behaviour.

• Strategic Influence: You will have a seat at the top table, influencing the future of a rapidly scaling business.
• Equity: We want an owner, not just an employee. For the right applicant, equity is on the table.
• Proven Product: You aren't marketing a concept. The product is built, validated, and loved by our current users.
• The Mission: We are changing how the world learns. Your work will have a tangible impact on the professional development of thousands.

You are not joining to manage a brand. You are joining to build a market leader.