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Channel Sales Executive – Recruitment

Salary: £35,000 basic (DOE) increasing to £40,000 after probation.
OTE: £60,000+(upcapped)
Location: Hybrid – 50% office (Fleet, Hampshire), 50% remote (can be revisited after probation).
Contract: Full-time (part-time considered for the right candidate)

About SEEDL

SEEDL is a live, virtual training platform delivering unlimited, expert-led learning sessions for businesses. Our Learning as a Service model helps organisations improve performance, engagement, and long-term capability development.

Over the past year, we have intentionally focused on building a robust, scalable Channel Partner product, specifically designed for HR, Recruitment Agencies and Accountancy firms. This partner model allows firms (like Recruitment Agencies) to offer SEEDL as a high-value, white-label-style service to their own clients, improving client retention, increasing stickiness, and increasing chances of winning new business in a competitive landscape.

The product is built. The proposition is proven. The next phase is scaling the partner network. Already working well in the HR space, now we've created a brand new role, partnering with Recruitment firms.

Role Overview

You will be joining a team of Channel Sales Executives to build SEEDL’s UK partner ecosystem from the ground up across UK Based Recruitment Agencies.

This is a strategic, business development role. You will not be inheriting a book of partners, you will be responsible for creating it.

Initially, this is a pure new business role (business to business), focused on identifying and signing the first wave of high-quality partners. Over time, you will own and manage your own partner portfolio, with career opporunities to develop further, still.

This role suits someone who enjoys building, not just maintaining, someone who wants to leave a commercial footprint and play a defining role in how a channel is created.

Key Responsibilities

• Build and scale SEEDL’s UK channel partner network.
• Develop a targeted acquisition strategy focused exclusively on Recruitment.
• Identify, qualify, and engage partner prospects at director / partner / founder level.
• Lead senior-level commercial discussions and partnership negotiations.
• Manage the full sales cycle from first contact through to signed agreements.
• Onboard and enable partners to successfully position and sell SEEDL to their clients.
• Act as the long-term relationship owner for all partners you bring on.
• Work with marketing and customer success to drive partner activation and performance.
• Attend industry events, partner sessions, and trade shows as required.

About You

This role is designed for someone with business to business sales experience, not a first-time salesperson.

You will likely have:

• 2+ years’ experience in business to business sales (essential).
• A background in Recruitment in UK based agencies (essential).
• A track record of building new revenue streams from scratch.
• Strong commercial and negotiation skills at senior stakeholder level.
• A consultative approach to sales, focused on long-term value not quick wins.
• High autonomy, self-direction, and comfort operating without existing structure.
• An ownership mindset, you want to build something and be accountable for it.

This is not a traditional “plug into a CRM and manage leads” role.

This role offers:

• A fully built, validated partner product
• The chance to create a channel function from zero
• Ownership of your own partner base
• Influence over strategy, positioning, and commercial model
• Clear progression into a Leadershiprole as the business scales

This will be 50% office based, with opportunity to be more flexible, once hitting revenue targets.

You are not joining to “service a channel”.
You are joining to build one.

MARKETING EXECUTIVE (Growth & Lead Gen) – £35,000 FTE

Pro-Rata Pay: £21,000 (3 Days) / £28,000 (4 Days)

Location: Hybrid (Fleet, Hampshire - 2/3 days per week in office)

About SEEDL

SEEDL is a fast-growth, live virtual training platform. After 5 successful years, we are scaling up. While our first Marketing Exec focuses on our brand and user engagement, this role is built for a hunter. Your sole mission is to identify, target, and convert B2B prospects into qualified sales opportunities.

Role Overview

Reporting to the Sales Leadership, you will be responsible for the "Top of the Funnel." You won’t just be sending emails; you will be architecting a lead generation engine. You will manage our HubSpot database of 8,000+ HR professionals and optimize our digital presence to ensure a steady stream of inquiries from our core targets: HR Services, Accountancy firms, and SMEs (50-500 staff).

Key Responsibilities

• Lead Generation & Conversion Optimization
• Audit and optimize the SEEDL website specifically for conversion (landing pages, CTAs, and lead magnets).
• Manage a moderate performance marketing budget to drive high-intent traffic.
• Implement A/B testing on web elements to increase the visitor-to-lead ratio.
• Database Management (HubSpot)
• Take full ownership of our 8k+ prospect database.
• Execute sophisticated email nurturing sequences to "warm up" cold prospects.
• Clean, segment, and enrich data to ensure we are hitting the right personas at the right time.
• Targeted B2B Campaigns
• Design and deploy outbound campaigns specifically targeting HR Service providers and Accountants.
• Create "Lead Squeeze" campaigns for businesses with 50-500 employees, highlighting the ROI of SEEDL.
• Pipeline Analytics
• Track the journey from "First Click" to "Sales Qualified Lead."
• Provide weekly reports on Lead Volume, Cost Per Lead (CPL), and Pipeline Value created.

What We’re Looking For

• The B2B Specialist: You understand that B2B sales cycles are about building trust and solving pain points, not just "clicks."
• HubSpot Power User: You are comfortable with workflows, list segmentation, and CRM properties.
• Data-Obsessed: You live in the numbers. You’d rather talk about conversion rates than color palettes.
• Optimization Mindset: You are constantly looking for the "1% gains" in a landing page or an email subject line.
• Sector Knowledge: Experience marketing to HR professionals or Professional Services is a major advantage.

KPIs (How success is measured)

Unlike a generalist role, your success is binary. We measure it via:

• MQL Volume: The number of marketing-qualified leads generated per month.
• Pipeline Value: The total potential contract value of the leads you generate.
• Conversion Rate: Improving the percentage of web visitors and email recipients who book a demo.

Benefits

• FTE Salary of £35,000 (Pro-rata based on 3 or 4 days).
• Flexible Hybrid Working: 1 day per week from home, rest office
• Equity Incentives: After 1 year length of service, own a piece of the business you are helping to scale.
• Growth Opportunity: As the lead gen engine grows, so does your role and influence within the company.