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Marketing Executive

Marketing Executive (Part-Time, 4 Days per Week)

Location: Hybrid (2 days minimum in office in Fleet Hampshire)
Hours: 4 days per week 1000>1630 – 24 hours
Salary: Up to £24,686 DOE (£36,000 FTE equivalent)
Reports to: Senior Management Team

Start Date: June 2025

Closing date for applications: 9th May 2025

About SEEDL

SEEDL is a live, virtual training platform designed to empower organisations and their people with live, instructor-led learning experiences. 

Our mission is to improve skills, drive engagement, and create a culture of learning that transforms organisations from the inside out. 

We’re a fast growth business that is maturing. Founded 4 years ago, we’ve secured the funding to help us move from start-up to scale up.

Role Overview

Reporting into Sales and Learning, we are looking for a proactive, creative and hands-on marketing generalist to join the SEEDL team on a part-time basis to spearhead the creation and execution of the marketing plan that will drive our future growth. 

You’ll be responsible for executing data-driven and content-rich marketing campaigns that increase awareness, create leads, drive engagement of existing users, and ultimately usage of the SEEDL platform. You’ll work closely with the wider team to manage multi-channel communications, promote our growing course library, and support client success through targeted marketing efforts.

Key Responsibilities include:

· Content & PR

• Social Media Management
       Plan and publish regular social media content across LinkedIn and other       relevant platforms, including course updates, statistics, thought leadership,       and general brand awareness.
• User Guides & 'How-To' Content
       Write clear, engaging user guides for features and platform navigation to       improve the user experience.
• Website Content Management
       Update and maintain course descriptions, About Us pages, and other       website content (supporting the in-house team).
• Testimonials & Case Studies: Collecting feedback       and turning success stories into promotional materials.
• Brand Champion: Develop and instil our       tone of voice and brand consistently across the organisation. 

· Marketing Activity

• Data-Driven Campaigns
       Create and execute campaigns based on user feedback and platform data       (e.g., “83% of users rated us Excellent”).
• Course Promotion Campaigns
       Develop go-to-market campaign materials for new course launches and       distribute to users and clients.
• Toolkit Promotions
       Collaborate with the Customer Success team to drive awareness and       adoption of engagement toolkits among clients.
• Email Marketing
       Manage email marketing campaigns to SEEDL’s 8,000+ database of prospects       (predominately HR professionals), including segmentation, scheduling, and       performance analysis.
• Partner Marketing
       Support SEEDL’s Community Partners with co-branded marketing materials       and campaigns.
• Event Promotion: Coordination and       promotion of webinars and client events.
• Exhibition / event support

Providing our leadership team with support and preparation for exhibitions we hold across the UK and overseas, managing the pipeline created and creating ideas that will help ensure maximum impact.

· Marketing Operations 

• CRM Marketing Segmentation
       Use the CRM to identify and execute sector-specific marketing (e.g.,       Accounting, Manufacturing, etc.).
• SEO Strategy: Optimising blogs or       website pages for organic traffic growth.
• Reporting & Analytics
       Monitor campaign performance and produce monthly reports on KPIs such as       open rates, click-through rates, lead generation, and user engagement.

What We’re Looking For

· Several years of demonstrable experience in a marketing role, ideally in B2B, SaaS, digital learning or EdTech.

· Solid experience in email marketing, social media management, and content creation.

· Familiarity with CRM systems and marketing automation tools.

· Strong written communication and copywriting skills.

· Comfortable working with data to inform decisions.

· Highly organised with strong attention to detail.

· Ability to take ownership of the marketing budget. 

· Proactive and able to work independently in a hybrid environment.

· Total team player. We’re small, dedicated and agile – we want to work with likeminded passionate colleagues.

Nice to Have

· Experience with graphic design tools (Canva, Adobe, etc.)

· Basic knowledge of SEO or paid advertising

· Experience working in EdTech or Learning & Development

How will we judge your success?

· Marketing generated pipeline: Improved brand awareness + targeted campaigns = more, quality, pipeline that converts.

· Retention: More engaged users = higher client satisfaction = better renewal rates.

· Relationships: Close collaboration with those in sales and service delivery, we move as one.

· Cross/Up Sell: Impact on selling more to existing clients

Benefits

· Flexible hybrid working

· Part-time work-life balance

· Great opportunity to shape a growing brand and build a compelling story for your CV as to your impact. 

· Access to SEEDL courses for your own development

· Equity incentives. All employees have an opportunity to own a part of the business.

USER ENGAGEMENT MANAGER (Customer Success Manager) - COMMUNITY PARTNERS

Tuesday, Wednesday & Thursday's 1000>1630

Location: Hampshire, UK (Hybrid – 3 days per week, with 2 days in-office). More hours maybe available after probation. 

Salary: £15,480 (£30,000 FTE equivalent) 

Company Overview

SEEDL.com is a leading provider of live and on-demand learning solutions, offering businesses and their employees unlimited access to high-quality training content. We also provide a comprehensive Learning Management System (LMS) that enables organisations to manage staff compliance and learning records efficiently.  

A key part of our work is supporting public sector organisations (our 'community partners'), who use our platform to deliver learning opportunities to local businesses. By ensuring these businesses engage with and gain value from our courses, we help drive professional development across entire communities.  

Role Overview

In this new role, we are looking for a User Engagement Manager (Customer Success Manager) to support our existing community partners and the local businesses they serve. Your role will be to ensure these organisations maximise the value of our learning platform, increasing engagement and retention. You will work closely with approximately 40–60 community partners, in turn supporting 2,000 businesses across the UK. You would be conducting remote meetings with key contacts, mapping courses to business needs, and engaging major employers within each partner’s network.  

Success in this role will be measured through partner retention, customer satisfaction, profitability of the partnership and the volume of content consumed on our platform (ensuring renewal / retention). 

Key Responsibilities

- Community Partner Engagement – Act as the primary contact for assigned public sector organisations, building strong relationships and ensuring they actively promote SEEDL to their local business communities.  

-Employer Outreach – Engage key employers within each community partner’s network to increase course uptake and demonstrate the platform’s value.  

- Needs Analysis & Course Mapping – Conduct regular remote meetings to understand each organisation’s and their businesses' training and compliance needs, recommending suitable SEEDL courses.  

- Training & Onboarding – Provide training sessions for community partners and their local businesses on using SEEDL’s LMS effectively.  

- Content Promotion – Develop and implement engagement strategies such as webinars, best practice sessions, and targeted content recommendations.  

- Feedback & Improvement – Gather insights from partners and businesses, using their feedback to help improve SEEDL’s content and services.  

- Performance Monitoring – Track and report on key metrics, including customer retention, engagement levels, and course consumption.  

- Issue Resolution – Address concerns quickly and professionally, ensuring a positive experience for all users.  

Key Performance Indicators (KPIs)

- Customer Retention – Maintain or improve retention rates among community partners and their local businesses. 

- Satisfaction Scores – Achieve high ratings in customer surveys and feedback.  

- Content Engagement – Increase the volume of courses accessed by businesses via community partners.  

- Community Business Engagement - delivery of meetings with key employers in each area your partners serve. 

Person Specification

- Experience – Minimum 3 years' experience in a customer engagement, account management, or learning & development role, ideally within the public sector, education, or SaaS industries.  

- Communication Skills – Strong verbal and written communication skills, with the ability to present confidently to a range of stakeholders.  

- Relationship Building – A proactive, customer-focused approach to fostering long-term partnerships.  

- Analytical Thinking – Ability to interpret customer data and engagement trends to inform strategies.  

-  Organisational Skills – Able to manage multiple community partners and employer networks efficiently.  

- Technical Proficiency – Comfortable using learning management systems and virtual meeting tools.  

- Team player – We're a loyal, fun and friendly team who don't take ourselves too seriously. Someone that wants to be part of an exciting future is esssntial. 

What We Offer

- Competitive salary with performance-based incentives  

- Hybrid working model (2 days in-office, 1 day remote)  

- Opportunities for professional development 

- Full access to SEEDL’s extensive course library